About Us

30 Years of Expertise, Reliability and Trusted Fire Protection Solutions

Fire Direct Legacy

About Fire Direct

Fire Direct began as a small business providing fire extinguishers in Munster founded in 1994 by Bobby Thomson . Today, we’re recognised as one of the top fire protection companies in Ireland. With nearly three decades of experience, we’ve grown into a trusted name in fire protection, known for our reliability, expertise, and dedication to keeping our clients safe. Our passion for fire protection is at the heart of everything we do, and we strive to uphold the highest safety standards for our customers.

Trusted Fire Protection

With 30 years in business, Fire Direct is a trusted name in fire protection, serving government bodies, multi-nationals, SMEs, and domestic markets with proven expertise, strict standards, and reliable safety solutions.

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Our Mission

Our mission is to protect lives, property, and businesses from the dangers of fire by delivering the highest quality fire protection services and equipment. We are committed to providing our clients with expert guidance, innovative solutions, and unmatched service to ensure complete safety and compliance.

Our Vision

We envision a future where every business and household is equipped with the knowledge and tools to prevent and respond to fire emergencies effectively.

Our Values

1. Safety First
Safety is at the heart of everything we do. We are committed to protecting lives by adhering to strict safety protocols and delivering top-quality products and services.
2. Customer Focus
We put our customers at the centre of our business, tailoring our services to meet their unique needs and ensuring they have peace of mind with our dependable support.
3. Integrity and Trust
Our team operates with transparency, honesty, and integrity. We build long-lasting relationships by delivering on our promises and standing by our commitment to excellence.
4. Excellence in Service
We continually strive to exceed expectations, setting high standards for quality, professionalism, and expertise in the fire protection industry.

Fire Direct

Culture

At Fire Direct, our culture is built on teamwork, respect, and a shared passion for fire safety. We encourage open communication, personal growth, and a commitment to excellence. We believe in nurturing a supportive work environment where everyone feels valued and empowered to make a difference. Our team is driven by a strong sense of purpose – knowing that our work protects people and properties across the nation.

Sustainability

At Fire Direct, we believe that safety and sustainability go hand in hand. As a leader in fire protection services, we are committed to minimising our environmental impact while promoting safe and sustainable practices within our industry. Our ambitions and implementations are rooted in the desire to protect both people and the planet.

People

Our people are the backbone of Fire Direct. They bring expertise, dedication, and a true passion for fire protection to their work every day. Our team of highly trained professionals – from sales experts to service technicians – are committed to safeguarding lives and providing exceptional customer service, delivered in a friendly, personable manner. We invest in their development and training, ensuring they are equipped with the knowledge and skills needed to provide the best solutions for our clients. At Fire Direct, we are more than just colleagues; we are a family united by our dedication to safety.

Meet Our Team